In the “new normal” of the pandemic economy, both B2C and B2B customers are familiar with searching for products or services online and gaining access to rich and consistent product information. An organized and well managed online product catalog is key to creating a fast, efficient, user experience and sets the foundation for a long-term relationship and referrals. All buyers want to make informed, well researched buying decisions. The quality and accuracy of your product data will help them with this process, and catalog management software is the answer.
Features of Catalog Management Software
While software varies from provider to provider, gather all of the following in preparation for your software project:
Complete and Accurate Data
Be prepared to provide spreadsheets with all of the following information:
- Brand Names
- Prices (Wholesale/Retail)
- Fees (shipping & handling)
Share a list of frequently asked questions with your software team. They’ll use this information to create drop-down menus, filters, and create easy-to-use navigation.
Catalog management software will generate images along with catalog choices. Make sure the visuals for your products are high-quality. If there are many custom options, consider a product visualization tool. If the product is a high-ticket item, such as a piece of equipment, a building, or an expensive showroom item, 3D product rendering tools can help bring it to life and communicate the true value of the product.
According to Google, 63% of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in. Your catalog management software can be built with “product suggestion” features that are prominently displayed on mobile devices, making it easy for them to find the right products. Product rendering software will keep them engaged and return to your website to show other decision makers.
Your internal team should be able to add new products, update existing products, and remove old products with a few clicks. Catalog management software should be built with your team in mind. The software company should offer to provide training to your team members and be available for questions as they arise.
Rich Content Interface
B2B buyers are going to visit your website and your online product catalog more than once. The content you provide will determine if they come back for a second visit or move on to a competitor. Make sure your online product catalog as a rich interface for photos, videos, specifications, options, and information that is available with the click or tap of a button.
The days of waiting for the right time to deliver a robust online product catalog are over! Clarity Web Solutions has taken the difficulty out of adding products to your website with a combination of ‘off-the-shelf’ software with the perfect custom options. We’re ready to help your team deliver a robust, accurate, mobile-friendly product catalog. We deliver affordable, specialized online B2B software solutions to businesses all over the United States.